The best backlink checking tool: Getting quality backlinks to your site is a great way to increase your page rank and gain more visibility in search results.
One way to get better backlinks is to check the competition and see where your links are coming from. You can easily find out what backlinks your competition has using the many tools on the market.
There are free and paid options to help you spy on the competition. Here are our picks for the top 10 backlink checking tools:
Majestic SEO actually offers several tools to help webmasters. Your backlink checker crawls the web itself, it does not use third party data to deliver the information. You can use it to find backlinks pointing to your site or a competitor’s, including the number of referring domains and IP addresses.
You can also see the anchor text, how many links are set to follow, and more.
Majestic SEO is free, but offers additional information on a paid membership.
Sign up for a free account with Ahrefs and get a full breakdown of your backlinks, including how many you have, where they came from, the anchor text used, etc.
If you sign up for a paid account, you can get a deeper analysis and track your progress over time. Of course, you get the same information for a competitor’s site and you can compare your progress to see where you can improve.
Moz is another giant in the world of search marketing and its Open Site Explorer is considered one of the best tools available for backlink analysis. It provides the number of links for a site, of course, but also information such as the most recent links, page authority, spam score, and domain authority.
Free searches allow you to get only a limited amount of information. The paid account allows you to run unlimited reports, track links over time, and much more.
Google Search Console is part of the webmaster tools that the search giant makes available. In the search console, you can mark “Link to your site” in the “Search traffic” section. There you will see the total links to your site, as well as your most linked content, the sites that link to you the most, and the anchor text used.
You can use the search console only to check the links on your site, but it is an important resource that offers up-to-date information directly from the source.
SEMrush gives you a lot of important information about any URL you enter, including the backlinks that point to the site. You can track multiple competing sites and get complete information about the links. However, you will need to sign up for a paid account, as the site offers you a very limited number of free searches.
Backlink Watch was specifically designed to spy on the competition. It provides information such as the total number of links, the anchor text used, the page rank, and more. You can also request links configured as dofollow or nofollow.
Backlink Watch is totally free and you can use it as many times as you want.
Rank Signals is another free backlink checker that provides a lot of useful information. In addition to providing the number of external links, the tool also shows how many followers the site has on social media, its Alexa traffic rank, and its page rank.
The tool is free, but you must create an account to get a full report.
Open Link Profiler works like many other tools. Enter a URL and get a link profile. However, the information offered is much more comprehensive and includes the breakdown of links by age, sector, context, country and more. You can also use the tool to analyze which links need to be removed to improve the page ranking. There are numerous filters to help you sort your data the way you want.
Buzz Sumo is a paid tool, but it provides comprehensive information on who links to your competitors, how the content behaves as a result of those links, and which pages are most frequently shared. You can not only identify link opportunities, but also find out what type of content attracts the most links.
Monitor changes to a Kerboo connection profile. Find out how a site’s ranking changes by adding better quality links or removing low quality links. The link profile is checked daily and you receive an email notifying you of any changes. The tool helps you save time and streamline the process while monitoring links.