08+ Best Blogging Tools for Beginners in 2020: when Creating a Successful Blog, Surely it has occurred to you to have a blog. The ease with which you can create one, coupled with the desire of people to lead a lifestyle in accordance with their dreams, has made many consider the option of undertaking in the digital world.
It’s true, there are many other alternatives on the web to start a business, but today I want to talk to you about one that, in particular, made me fall in love. Blogs, beyond being a means to express what you feel, have become a dissemination tool to which anyone with an Internet connection has access.
08+ Best Blogging Tools for Beginners in 2020
In other words, from your blog you can generate a change in the world (and I invite you to do it!). Based on this, I want to show you 08+ Best Blogging Tools for Beginners in 2020 that I consider indispensable when creating your blog, and that without a doubt, will lead you to create a successful digital business:
WordPress on the platform where your blog lives. It is an extremely important tool since it is the place where you edit, publish and share your content. While there are many other alternatives such as Blogger, Tumblr and Medium, the one I like most for ease of use and versatility is WordPress. Now, there are two types of alternatives within this:
WordPress.com: It is the easiest and easiest option to handle; And in a matter of minutes you can set up your blog for free and have it “live”. However, this is quite limited since it does not have many essential features for the growth of your blog. (Note: wordpress.com is a good alternative if you want to have a blog as a hobby, and not as a business model.)
WordPress.org: It’s the most complete option, it’s free, but it requires some work and dedication. This consists of a content manager, in other words, it is software that you download to your computer, and which you must install on your server. There are several services such as Bluehost and Hostgator that are quite simple to configure.
My recommendation is that you choose WordPress.org, because although it requires some work and programming knowledge, in the end, its benefits and functionalities have no point of comparison in your digital business model.
There are people who think that email marketing is going to disappear, this due to the mishandling that certain brands have given to their databases. However, it seems to me that a well designed strategy for this channel represents an extremely interesting traffic source for your blog.
I find this channel interesting, since unlike other channels such as social networks and search engines, which work under an algorithm (which is constantly updated), emails reach their recipient without being affected by any organic scope or due to the use of keywords. This slight difference implies that (if you use your database properly) the emails you send have a high conversion and the quality of your visitor is much more profitable.
Mailchimp is one of the best alternatives. This is an email marketing provider which offers its service for free, as long as your database is less than 2,000 subscribers and you send less than 12,000 emails per month.
Once you exceed, you must choose a paid plan from them that starts at $ 20 per month, which represents a good investment due to the profitability of your database.
Finally, you should be careful with your email marketing strategy, since invading your subscriber’s inbox is not the best way to reach it. If you do, you will end up getting tired as big brands like Groupon have done (I assure you they can give you a house by email, and you won’t even open it).
You do not need to be an expert in Photoshop or Illustrator to create professional images for your blog and social networks. In my blog we use Canva, a tool that allows us to design images, add texts and define certain sizes for different media.
How so different sizes? It happens that the image you use for Facebook has a different size for your blog post, and the same goes for your post on Twitter.
There in Canva accounts with different dimensions, filters and texts to give a professional touch to your images. This simple aspect will differentiate you from many other sites that massify their images in order to “reach you at the same time” to their different communities.
Best of all, it’s free and you can download the images directly to your computer. Additionally you can buy some images and icons that cost $ 1, and you have 24 hours to use that resource.
Many times you will wonder how to generate content that your reader community wants to read, how to produce articles that your followers share, comment and recommend to their friends.
And while there is no exact formula for generating content that is always viral, there are tools that can help you identify themes that are most shared and that may be of interest to your followers.
Buzzsumo is one of these. In its platform you will find which have been the most shared articles of a website in the different social networks. For example, if you search http://www.emprendiendohistorias.com you will find that the article they have shared the most times in our blog is “The man from Asia teaches you how to invest your salary”
Remember: It is not about copying the content, but about having a source of information that you find useful when generating your own articles.
Buzzsumo has many other resources, such as searching for specific topics, finding the most shared on Facebook of certain pages, and identifying influencers in your industry.
In terms of investment, Buzzsumo has a fairly limited free version and offers you a 14-day trial of its Pro version. Once you pass the test you have to pay $ 99 per month for your service. (So I recommend you keep the free version)
This is the most important web analytics tool your blog can have. There is no other. Rather, if you have a blog and you are not keeping a record of your page, you are not doing anything right.
In other words, if you are not using Google Analytics to measure your visits, know the countries from where they read you, the age of your readers and many other statistics provided by this tool, you can never grow better and have a better blog.
Google Analytics becomes the balance sheet and income statement of your blog.
To talk about all the benefits of Google Analytics and everything you could do with it, you would need an article, and even a complete blog, to do it in depth. Since we don’t have that possibility here, I mention the most important thing:
- It is a free tool (like everything from Google)
- If your blog is installed in WordPress, its configuration is quite simple. You only have to access the options of your template and there insert the script code that they give you.
- Aspects such as hours of publication, location of your readers, most visited pages and sources of traffic should become your elements of judgment when making a decision on your blog.
- Learn how to configure your Bounce Rate since this often does not reflect the reality of your blog.
- You should check the reference traffic of your site, since many times they are visits that are generated in Analytics and not on your site, and that in the end they will negatively affect your figures.
- The topic of filters is important as it allows you to skip page visits that do not constitute the reality of your blog (referral traffic). From the filters you can “eliminate” invalid reference visits and not include your own visits by putting a filter on your I.P.
In short, Analytics is indispensable for your blog. Install it today. Here they teach you how to do it.
The question that everyone asks when creating your blog is if it can be monetized and how to generate income from it. This is a very valid question, since income is an indispensable element in any business model; However, within a blog, you should keep in mind that it is possible, but in a medium to long term.
The blog as a business model does not require a high degree of investment, but its income is projected in the medium and long term.
It is very unlikely that your blog will start generating interesting income when it is launched; Since, like all business projects and ideas, it needs investment of time, work and money before starting to generate dollars in your account.
Now, there are many ways to monetize a blog: there are advertising programs such as Google Adsense, referral programs like Amazon and many other systems such as referral links that will generate income.
Everyone promises you great income and commissions, there are some who tell you that you will earn up to 10% of sales, while Google makes you fall in love saying that there are many bloggers living on your system.
The bad news is that you will not live on this, so you should look for sponsors and companies that are willing to work with your community, and not simply with the typical Google banner that nobody interacts with.
Important note: You must be careful when launching Google Adsense on your blog, since many times, because you think you will generate more income, you invite all your friends to click on the banners. I am going to give you two obvious reasons for not doing this:
Google knows everything. This “oracle” through the history of cookies of its users, knows when a person is generating extra clicks, known as invalid clicks. If this happens they will immediately take you out of their program and will never receive you again (they say so on their page).
The reason for your blog should not be that people get to click on a banner, but to generate content and talk about something you are passionate about, something that generates a community that you can offer to big brands.
Finally, you should keep in mind that these advertising systems tend to disappear, or change. Adblock became the number 1 enemy of invasive advertising, and many users are using it to block banners and enjoy content without interruption.
As I had already told you, it is extremely important that you keep a record of your activities on the blog; What do you identify which are the best hours to publish, which titles and themes do you prefer, from what social network do you visit, what are the characteristics of your users … all this is important since you will know in which areas to invest your energy and time and in which do not.
Bitly is that kind of tools that can help you identify what to focus on, and its function is to keep track of the number of clicks that a given URL receives and shorten it.
For example, if you publish an article you can take the URL of it and paste it in Bitly, which will not only shorten its length (something optimal for social networks such as Twitter, for aesthetics and number of characters), but that will keep a record of how many Clicks give you, from which countries and at what time of day.
Its main function is to shorten urls, but it also helps you to customize them such as bit.ly/mentally or bit.ly/VivirDeBlog. The best thing is that it is free and has an application for your Smartphone.
What is it for? In case you want to carry metrics for a banner, an image on your site, or a specific article, Bitly is the easiest way to achieve it.
Personally I use iMovie, because my computer is a mac. Regardless of the software you use, the important thing is that you don’t put aside the audiovisual content.
This has been becoming the most consumed content in the world; Companies such as Google and Facebook are fully involved in its dissemination (and if not your Facebook timeline with its automatic reproductions of the videos).
Many people, and I am included in this list, think that the production of videos is somewhat complex and that you need an expert to be able to generate them. It is true, a quality video requires technical knowledge or an investment to produce them. However, this does not mean that you cannot learn something basic, that you cannot generate simple videos that challenge you to learn something new, and to discard content that is leading the digital world.
For example, I created this simple video through iMovie and with a tutorial on YouTube, and despite not being the most complex if it allowed me to share different content with my community.
If you are not able to generate the videos on your own, and you are still interested in having some, I invite you to look for freelancers on the internet, which are our next point.
Something that I learned during my process as a blogger is that you don’t have to master all the topics surrounding a website. It’s true, you have to understand how they work and to some extent know how to modify certain things.
Ask yourself: Do you need to be a programming expert to modify your template? Do you have to be an expert in audiovisual production to create a simple video, or do you have to perfectly master tools like Photoshop or Illustrator to design images for your social networks?
What you do need is to have a very large disposition to learn, to search and train on the Internet, to read about business in the digital world, to advise you with people who know more than you…
You have to be willing to learn constantly.
Now, if what you are looking for moves away from your “empirical” knowledge and requires much more expertise, I recommend that you visit Fiverr, a community of freelancers, that for a certain price will develop what you need.
From the creation of a video, brand and logo design, audio editing, web page programming to advertising creation. In short, this community can become a great ally of your digital business.
Finally, I am aware that this article falls short for all the tools and possibilities that exist in the digital world. Every day new applications, tools and processes arise that you can implement in your blog to improve.
There are some very useful and free, while there are others that really won’t help you much and will have very expensive plans. So the reflection is as follows:
Regardless of the tools at your disposal, the most important tool you can count on is your constancy.
The constancy and the desire to improve is the only thing that will guarantee you to be successful when creating your own blog.
So I invite you to start today, I invite you to turn your passions into a business model, and finally you can embark on a lifestyle that is consistent with your dreams. I invite you to undertake your story.