How to Improve Google Search Ranking Your Website or Article: Do you want to improve the web positioning of your page but you don’t get it?
In this article I will show you 10 proven ways to effectively optimize the SEO positioning of your website. Of course, I want you to know that this is no trick item.
I have found myself with multiple articles on SEO, where they say they talk about “tricks or infallible techniques”, and I have read them with great faith, believing that I would find the magic potion of positioning, and that in a few weeks my website I was going to be in the top positions of Google. But none of that, today, the only effective techniques that I know and that are no secret, are to have defined an SEO strategy and its constant work.
It is true that using Black hat SEO techniques, you can get results faster.
But you should also know that you will be taking a great risk of being penalized or even worse, that your website is removed from the search engine. For this reason, we will focus on optimizing search engine positioning using White Hat SEO techniques.
It is clear that we will see the results more slowly, but I assure you, they will be safe results and will help you scale positions in Google SERPs naturally.
Before starting to see the actions that will help you improve the web positioning of your page, let’s give a brief review of the main benefits that we will obtain thanks to the improvement of SEO.
What is SEO positioning
It is the set of techniques whose main objective is to improve the organic visibility of a web page, so that it appears in the highest possible positions of the search results for certain relevant keywords on our website.
SEO positioning work is divided into 2 types of strategies:
- On-Page SEO, where we work on the internal aspects of our site
- SEO Off-Page, on which the popularity of the web is worked from the achievement of backlinks
Finally, let me tell you that in SEO work you don’t have to be impatient.
It is a strategy that must be planned to obtain results in the medium and long term. Progress is slow and can make us doubt whether we are applying the right actions. But the results are slowly arriving and the most important thing is that they are consolidating.
For our part it remains to be constant in the correct application of the defined strategy.
Benefits of improving search engine optimization
For putting on a simile, imagine that your website is a physical store. If the store is located on a street that is difficult to access or where almost no people pass by, it will be very difficult for them to find you, unless you advertise.
Well, with our website the same thing happens and for this reason it is important to improve SEO positioning, and try to place it in a privileged place on Google and visible to as many users as possible.
That said, I list the main benefits you will get with a good SEO positioning:
- Attract quality traffic
- Improve the visibility of your business in the Online environment
- Conversion Increase
- Excellent long-term profitability
- You will get to appear ahead of the competition
How to improve web positioning in Google:
It’s time to see the 10 ways to optimize our search engine positioning(How to Improve Google Search Ranking Your Website or Article).
1. Study of keywords
This is the first and most important step in any positioning strategy(How to Improve Google Search Ranking Your Website or Article). Well, it is necessary to have established what are the search terms by which a user should find our website. Making a good selection of the keywords for which we want to position ourselves in our niche market is essential.
To start making the list, write down all the words and terms that you consider important for your website. The second step will be to expand this list. Now using tools that provide us with accurate data, such as search volume and competition. To do this you can use Google Keyword Planner, Google’s free tool.
I recommend that you start with keywords «Long Tail», on which you will have more opportunities to obtain a better positioning.
Look at this example:
For the search “Web Design Mongobd” we found a SEO difficulty of 26% and a volume of 1900 searches monthly approx. (data obtained with the Ubersuggest tool). Of course it is a very interesting keyword for a professional that offers this type of service in Valencia. But note that competition is high and you will have less chance of appearing in the first results for this query.
Therefore, my advice is to start with “Long Tail” keywords. The example of long queue for the previous search could be “Design of Web pages in Mongobd”. Let’s see, it is true that the volume of searches is much smaller (170 approx. Per month) but the chances of positioning among the first results is higher, since we found an SEO difficulty of 8%.
That is, until your website does not get a minimum of relevance and authority, trying to position generic keywords and with high search volume will be quite complicated.
2. Tracking keyword positions
It is important to keep track of the positions that our keywords occupy in Google to verify that the SEO strategy we are applying works. The natural way to know the position of a URL based on a keyword, is to do a manual search, but when you already handle a certain volume of keywords it is necessary to use external tools that facilitate this work.
I recommend you track keywords with SEO Ranking, it is the tool I use and it works really well. In addition to knowing precisely and daily changes in the position of my keywords, I detect new keywords that are attracting traffic to the web, and as if that were not enough I can know which keywords and URLs are the ones with the highest traffic also report to My competitors. Rest assured that all the information you get with this tool will help you grow your project organically.
3. Create useful and quality content
It will do no good to apply optimization actions if the content of our website is not of quality.
Yes, as we have said before, the objective we are looking for is to improve the positioning in Google, we cannot forget to apply techniques such as Content Marketing and regularly create new content, updated and that adds value to users. Here is the importance of having a corporate blog on the website of your company, since it is the ideal way to boost any Online site and get scaled positions in the SERPs.
If we are able to create quality content, other websites will link us.
We will be increasing our visits and we will have taken another step in our way to optimize our search engine positioning. Another important aspect is that the useful content has a more fluid diffusion in the different social networks.
4. Optimize URLs
URLs are a very important element to optimize, not only because of their weight in web positioning, but also because they are visible to users. You have to use friendly URLs, that is, that they are understandable, that they describe the content and that they also include the keywords of each page.
In addition to these observations, to optimize the SEO of the URLs, we will also consider the following:
- They should be as describable as possible, relevant and short
- Be formed only by lowercase letters and avoid the use of strange characters
- The word separation in the URLs will be done by hyphens (-)
The goal of meta tags is to provide information to browsers and search robots about each of the pages that make up our website.
How to optimize the Meta Tittle tag:
The content of this tag appears in the Snippets (search result) and in the browser. The objective of the tittle is to define the search engines, clearly, the content of the page.
For the correct optimization of the Tittle label, we will consider the following factors:
- It is recommended that it does not exceed 60 – 65 characters, so it will be displayed in full in the SERPs. Google does not take into account the number of characters, but measures its length in pixels, but not exceeding this amount you will be within the limits.
- It must be relevant, descriptive and unique for each of the pages. A mistake too frequent is to use the same tittle for different pages of the same website.
- We will always include the keyword of the page in question and the more at the beginning of the title much better.
With the Predikkta tool you can preview the entire Snippet; Title, URL and Description. In addition, you will check the length in characters and pixels of each of the elements.
How to optimize the meta tag Description
The goal of this meta tag is to provide users and search engines with a brief summary of the content they will find on the page.
It is very important to optimize it to get the user to click on our result.
To optimize the meta Description tag, we will consider the following aspects:
- It must not exceed 150 – 160 characters, which corresponds to the maximum length in pixels displayed in the search results.
- Each page will have its description, different from the other pages, we should not duplicate them.
- They must complement and expand the information we have provided in the title, it will be descriptive and written in a semantically understandable language, without abusing capital letters or special characters such as punctuation marks or separators.
- We will include the most relevant keywords for the page and these will appear the more at the beginning the better.
6. Optimize headers (labels H1, H2, H3, etc.)
If the tittle label can be considered the title we write for search engines, for users we will use other types of titles that we call H. The H1 header is the main title of the page. The rest of the headings will be used as an index, which we will organize in a hierarchical way in headlines and subtitles.
For you to quickly understand this organization; H2 headers depend on H1, H3 will depend on their respective H2 and so on respectively. With this, both users and search engines will quickly identify the content of the page in question.
In addition to maintaining an order, it is advisable to optimize the text that we will include in the headings, for this we will take into account:
- In the main title, we will use the exact keyword, since the H1 header is the most relevant. Eye has to be unique on our page, there cannot be two H1.
- In some of the H2 and H3 headings, in addition to using the exact keyword without forcing or over optimizing (it should appear in the most natural way possible) we will use other terms semantically related to the keyword.
With the optimization of the headings we will be facilitating the tracking to the search engines and the reading to the users.
Are you sure you don’t have duplicate content on your website?
It is a very common problem, (much more than you imagine) and that directly affects the positioning. And I don’t mean consciously copied or duplicated content. But to pages that you can have on your website and that, even having a different URL, have the same content.
Duplicate content may appear without realizing it. For example, if we are not making proper use of elements such as labels or categories. To solve this serious problem, if your website is a blog, I recommend you not to index both elements, unless you know how to use it correctly. However, if your website is an e-commerce, where the categories have their own content, if you must index them as they will favor you when positioning.
It is very easy to configure it from Yoast SEO by activating the «No index» parameter, for this:
- > Access the Yoast SEO plugin
- > Appearance in the search
- > Taxonomies
- > In the sections «We show categories / labels in the search results» you indicate «No»
- > And we save the changes
No index tags and categories-In this way, Meta robots will not index the content of these pages. Check for yourself by doing a simple search on Google, with the parameter “site: tudomino.com” all the URLs that Google has indexed from your website.
Surely you get a surprise and start detecting duplicate content.
Although Google has stressed on many occasions that social networks do not influence positioning, many SEO experts do not think the same. Without a doubt, social networks are the perfect channels to publicize our products, services or contents and from which we can direct traffic to our website.
To a greater or lesser extent, giving good use to social media we will strengthen our brand image and increase our popularity. Among the social networks most used by SMEs to achieve their Social Media objectives, are Instagram, Facebook, YouTube and in fourth place Twitter.
In short, we could say that social networks are not a direct SEO factor, but they certainly help a lot to the positioning of a website.
9. Reduce the loading time of your website
We arrive at another key factor when it comes to SEO positioning(How to Improve Google Search Ranking Your Website or Article). If we want to achieve a satisfactory user experience, we must have previously applied certain principles of web usability, including optimizing our site so that the loading of the pages is carried out at the times established by Google as acceptable.
The Google Pagespeed Insights tool analyzes the content of a website to know its performance. We can see the recommendations that Google gives us, to achieve better performance and increase its rating.
To know the loading time of your website, perform an analysis with the Pingdom Tools tool. To start, it is important to have the web hosted in a hosting guarantee.
At the same time, you only have to use the plugins necessary for the correct functioning of the web. Therefore, I recommend you check which plugins you have installed and remove those that you do not use. Having a cache plugin active, or a combination together with an optimization one, will help you significantly improve the load.
Among the free cache plugins, I highlight:
- WP Fastest Cache
- WP Super Cache
- W3 Total Cache
Among the paid ones I recommend WP Rocket. And last but not least, it is the subject of image compression. You have to optimize the images before uploading them to the web, both in size and weight. For this purpose you have multiple tools, among which I stand out for being easy to use:
10. Work SEO Off-Page
Once we have applied the above optimization steps, it is time to work our SEO Off-Page strategy(How to Improve Google Search Ranking Your Website or Article). By obtaining links that point to our website will increase our relevance and authority.
Something that you should be clear about is that links should not be measured by quantity, rather by quality. It is worth having few and good links, which many but bad. Given an increase in our authority, our positioning will improve. That is why we will have more options to place some of our keywords in the top search positions. But not everything goes in this strategy, Google values the websites that Backlinks gets in the most natural way possible.
Also those that maintain an adequate proportion between:
- Follow links
- Links do not follow
And of course these links come from websites with a theme similar to ours.
And in relation to the attainment of links, I recommend you to read an article from Enredia’s blog, because Juanjo and Raúl tell us about one of the best positioning techniques, the Link Building.
Without a doubt, these 10 tips will help you optimize SEO positioning in search engines and you will be able to scale positions in the Search Engine Results Pages (SERP)s. It is true that you will not get the results overnight. But being constant in the application of your SEO strategy and with great patience you will notice the benefits of having a well positioned website. And remember the importance of measuring every SEO action we implement.
For example, with Google Analytics you can monitor the results of your SEO strategy, as you will be able to detect which actions are the ones that are giving you the best performance. And thus, or continue to apply them or even optimize them to improve the web positioning step by step and be closer and closer to our goal.